Daily Prayer Project
Making Movement, One Prayer at a Time
Mission
To really become a movement, a successful proof of concept needs to be able to communicate their vision and give people avenues to share their connected stories. This is where Ashley Williams and Joel Littlepage wanted to take the Daily Prayer Project. Our collaboration was to create tools to help them tell their story and invite their subscribers to do the same.
OUTCOME
An identity system, renamed and redesigned product. A new tagline, digital assets, brand style guidelines, and landing page to facilitate sales.
IMPACT
Increased visibility and brand awareness, growing list of subscribers, contracted with additional team members to support mission.
THE SCOPE
Brand Strategy
Messaging & Naming
Logo Design
Iconography
Editorial & Layout
Digital Collateral
Website Design
Ministers Ashley Williams and Joel Littlepage are at the helm of The Daily Prayer Project (DPP). Joel began this work in 2017 as a way to give his congregation resources for prayer that were meaningful, beautiful, and inclusive. They do this through curating guided prayers, visual art, seasonal songbooks, and short writings on spiritual formation sourced from theologians, thinkers, and artists across cultures, history, and the globe. They have since grown and nurtured a community of churches and individuals who have joined in their vision of creating a movement of common prayer through the DPP.
The logo is designed as a monogram mark shaped into a prayer labyrinth. The mark itself becomes a practice of prayer. To carry the ethos of the brand through all design decisions the brand identity needed an aesthetically appropriate font created by an underrepresented type designer. Grotesk is a san-serif type created by Frank Adebiaye, a BIPOC type designer and founder of Velvetyne Type Foundry. Part of his work is to extend typesetting across languages.
Once the brand Identity was complete, we collaborated to redesign the Living Prayer Periodical. Ashley and Joel thought it felt homemade and wanted to enhance its usability and readability for a more refined subscriber experience.
