Let’s make your brand a legend for greater visibility.

Your brand identity is your foundation. It conveys your essence and values helping you engage with clarity and confidence. It has two parts: a verbal identity consisting of brand voice, core values, statements, phrases and words, that give your brand meaning. And a visual identity, think logo, typography, colors, and other foundational pieces that make your brand memorable.

All of these elements are a standardized legend (aka brand guidelines) so that you and your team, in-house or contracted, can know how to navigate using your brand consistently.

Our new brand is beautiful and influencing every public piece of work we do. We're so happy with the way the brand represents our mission, vision, and values. It's versatile, inspiring, and positions us as a hopeful, vibrant, forward-looking brand.

Tiffani Chan, Director of Resourcing Reconciling Communities, Arrabon

Process

Discovery

I will take a deep dive into your brand’s landscape to discover your core values, offerings and peers. Through a workshop I’ll ask you questions and listen to your stories and perspective.  I will present to you my research and recommendations. This document will be the true north for making foundational brand decisions.

Generate

Supplied with strategy and your stories, I will translate the strategy into brand identity concepts. We will work together to refine and clarify your brand’s language and design so that your brand makes meaningful connections and maximizes its impact.

Launch

I’ll design and organize comprehensive standards for your brand. This document will give you the know-how so that you can launch on your own and maintain your brand’s impact at every touchpoint.

Choose a Field Guide

I’ve got two options for you.

Full scope Brand Identity

Brand Atlas

For you, if you are ready to level up your brand with language and design so you can do work at a higher level.

  • Brand Strategy

  • Brand Messaging

  • Creative Direction

  • Primary Logo

  • Secondary Logo & Icon

  • Foundational Brand Elements

  • Color Palette

  • Brand Typography System

  • Comprehensive Brand Guidelines

  • Final File Delivery

Limited scope Brand Identity Intensive

Brand Booklet

For you, if you are clear on your audience and you need a custom, yet simplified visual identity.

  • Creative Direction

  • Primary Logo

  • Secondary Logo & Icon

  • Color Palette

  • Brand Typography System

  • Basic Brand Guidelines

  • Final File Delivery

Here is All of what you can hire me to do for you.

Visioncasting | Brand Discovery | Naming | Brand Strategy | Verbal Identity Design | Visual Identity Design | Editorial & Layout | Print & Digital Brand Collateral | Web Design

Lauren is incredibly talented. She took my scattered ideas, turned them into a cohesive story and challenged me to look beyond my local community. The result is beautiful, I loved working with her. Thank you Lauren!

Amy Leo, Founder, Local Maternity Thread

You’ve got questions?

Great! I’ve got answers.

  • Each project has its own unique requirements. Investment varies. For a full scope project most of my clients commit in the $10k-$30k range with some variation on either side depending on complexity. Intensives are $3.5k.

    Fill out my booking questionnaire, then we can jump on a call so I can give you an accurate quote. I want to be sure you have all that you need and nothing you don’t.

  • Yes absolutely. Normally I require 30% deposit when you book and then break up the rest of the payments on a mutually agreed upon schdedule.

    For Intensives I normally take 50% when you book and 50% before final file delivery

  • If we’re talking about a full scope project it can take anywhere from 4-12 weeks. If you need a logo fast (like yesterday), The Brand Booklet Intensive is a great option for you. These usually take about 1 week to design.

  • I usually booked 1-2 months in advance. Schedule a discovery call now to get on my calendar as soon as possible.

  • Glad you asked. These are pieces like icons, patterns, textures, illustrations, and more that help establish and expand how your brand across various touchpoints.

As I looked through the branding, I felt calm, meditative, and grounded. These are all the emotions I’d hope to feel and hope our subscribers would feel. The mark is genius and I am absolutely in love with it and want it on a shirt, a mug, a sweatshirt, a sticker, EVERYWHERE. It is by far my favorite logo ever.

Ashley Williams, Co-Director, Daily Prayer Project

Ready for Your Book of Maps?