Mapping Meaning Through Brand Identity & Design

Your brand is more than a visual; it’s a map of meaning, connection, and impact. I partner with mission-driven organizations and founders to navigate the landscape of their work, crafting brands that feel both rooted and expansive—clear enough to communicate, yet spacious enough to grow.

Foundational Brand Strategy

Every bold idea deserves a map.

This focused, collaborative engagement is more than a single session—it’s a strategic process that distills the deeper patterns of your brand’s story. Through research, reflection, and a deep-dive conversation, we define your positioning, messaging, and audience insights—building a clear, resonant foundation for your mission to grow.

What’s Included:

  • Pre-session research

  • 2–3 hour deep-dive discovery session

  • Comprehensive brand strategy document

Brand Identity Design

02 / Streamlined Brand Identity Intensive
A focused, efficient engagement for founders or small teams who need a smart, strategic identity — fast. Together we’ll clarify the essentials and deliver a clean, cohesive visual system that sets you up for immediate traction.

    • Logo suite (primary, secondary,)

    • Curated color palette and type system

    • Mini brand guide with usage instructions

    • Launch-ready assets for print + digital

  • Startups, pilots, or rebrands on a shorter timeline and budget

01 /Immersive Full-Scale Identity
A deep, strategic engagement for founders and nonprofit teams ready to elevate their visual presence across platforms. This process includes robust exploration, thoughtful iteration, and collaborative decision-making to ensure your brand reflects your vision — inside and out.

    • Logo suite (primary, secondary, submarks, and usage variations)

    • Custom color palette and type system

    • Visual style direction (patterns/motifs textures, iconography, layout, etc.)

    • Comprehensive brand guidelines

    • Launch-ready asset folder (organized by file type and use)

    • Optional add-ons: social templates, collateral, web design support

  • Organizations seeking a full brand evolution or aligning multiple stakeholders

Meaningful missions deserve a visual compass.

Your brand identity should do more than look good — it should guide your audience, reflect your values, and build trust across every touchpoint. Whether we’re crafting a full visual system or a focused identity intensive, I design with strategy, clarity, and longevity in mind.

You’ll walk away with more than just a logo — you’ll have a cohesive, flexible identity that communicates the heart of your mission with confidence.

Two Ways to Work Together

Brand Partnership

Brands are living maps, continuously unfolding.

Retainer partnerships provide ongoing brand stewardship—ensuring alignment, refinement, and resonance over time so you can stay on course while evolving with intention.

Available Engagements:

  • Brand Support & Refinement—Ongoing brand oversight & design updates

  • Strategic Brand Partner—Monthly strategy sessions + creative execution

  • Fractional Brand Director —Deep involvement in brand leadership & implementation

Scope & Value

This work is immersive, collaborative, and crafted with care. Each engagement is shaped around your goals, timeline, and the depth of transformation you're seeking. So I only take on one full-scope brand client at a time and a limited number of projects each year. This intentional pace allows me to give you my full attention.

  • For full-scope Brand Identity projects, most clients invest between $10,000–$30,000, depending on complexity and collaboration needs.

  • Brand Strategy engagements begin at $5,000.

  • Brand Identity Intensives begin at $4,000.

  • Brand Partnership retainers begin at $1,500/month.

For select high-impact or high-complexity projects, the scope and value may increase accordingly.

My priority is to work with clients creating meaningful, restorative, or imaginative work in the world. Pricing reflects the depth, strategic clarity, and visual rigor I bring to each engagement.

That said, if your work resonates but your resources are limited, I occasionally reserve space for aligned projects at a reduced scope or custom pace. If that’s you, I’d still love to hear from you.

  • Our new brand is beautiful and influencing every public piece of work we do. We're so happy with the way the brand represents our mission, vision, and values. It's versatile, inspiring, and positions us as a hopeful, vibrant, forward-looking brand.

    Tiffani Chan, Director of Resourcing Reconciling Communities, Arrabon

  • Lauren is incredibly talented. She took my scattered ideas, turned them into a cohesive story and challenged me to look beyond my local community. The result is beautiful, I loved working with her. Thank you Lauren!

    Amy Leo, Founder, Local Maternity Thread

  • I have a much greater sense of optimism and confidence, not only in the brand guidelines, which I'm loving, but in the ability for a variety of parties to interface with the implementation process and still achieve the same cohesive results.

    Andrew Friedrichs, Founder, Tapestry

  • Immediately upon meeting Lauren the first time she exuded a deeply grounding presence, and that was important to us. If there was a hesitation it was that as a one-woman shop she wouldn’t have capacity to deal with all the twists and turns working with us would include. That hesitation was totally unwarranted though, as Lauren was both patient and incredibly high capacity and quality in the work at every stage.

    Chuck Mingo, Founder, CEO, UNDIVIDED

Ready to Create Meaningful Impact?
Let's Work Together.

Tap into your vision with a tailored brand strategy that reflects your mission and values. Let’s explore how to bring your ideas to life.