Your Brand is a Book of Maps.
Original brands that people love for impact-driven entrepreneurs & teams who want to be found.
Maybe you’re feeling stranded and aimless about communicating your remarkable mission.
You might feel like your once-upon-a-time-loved branding doesn’t really match the value of your work. And it’s getting in the way.
Perhaps you have ideas, good ones. And you need someone to not just execute them, but to bring purpose and potency to how they are made.
If any of this sounds like you, then hello! I can help take your brand from directionless to covering new ground through brand strategy and design.
What is the terrain of your current brand?
A map tells a story and so does a brand.
While maps outline geographic territories, they can also reveal traits that are not physically visible like population density, weather patterns, and language.
You want the story your brand tells to express your essence so that the people you engage can interpret your brand as intended. I can help you make that happen.
Like a cartographer who uses science, aesthetics and technology, I use art, data, and imagination to create brands that draw people in and inspire them to take action.
Allow me be the creative partner to shape the landscape of your brand.
I am thrilled with the logos and branding suite that Lauren created for Local Maternity Thread. The entire process from first conversation to final touches helped me to reflect on and refine my vision for LMT, and Lauren took that vision and turned it into a visual product that tells our story and invites others into it. Her creativity inspired me to dream big for LMT.
Amy Leo, Founder, Local Maternity Thread
Recent Case Studies
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![Local Maternity Thread]()
Local Maternity Thread
Take a Thread, Leave a Thread. Repeat
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Tapestry
A Brand Refresh for a Fresh Take
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![Undivided Logo]()
Undivided
Undivided begins with U.
Hello, I’m Lauren!
And this is Atlas Minor. I take my years of experience in art, design thinking, and strategy, harmonizing it with my creative instincts, and intuition to animate brands like yours: the devoted, generative, and resilient.
Immediately upon meeting Lauren the first time she exuded a deeply grounding presence, and that was important to us. If there was a hesitation it was that as a one-woman shop she wouldn’t have capacity to deal with all the twists and turns working with us would include. That hesitation was totally unwarranted though, as Lauren was both patient and incredibly high capacity and quality in the work at every stage.
Chuck Mingo, Founder, CEO, UNDIVIDED
I have a much greater sense of optimism and confidence, not only in the brand guidelines, which I'm loving, but in the ability for a variety of parties to interface with the implementation process and still achieve the same cohesive results.
Andrew Friedrichs, Founder, Tapestry
Need some outside eyes to survey your brand land?
Book a free 20 minute chat to gain some insight on what might be missing in your brand. Maybe we’ll make a good team. Let’s see where our curiosity takes us.