Your Brand is a book of maps
Atlas Minor is a one-woman collaborative design practice based in Washington, DC creating brand identities that map meaning to mission.
What does the terrain of your brand look like?
Maybe you’re feeling stranded and aimless about communicating the heart of your mission.
Your branding no longer reflects the depth of your work, or it’s not doing your vision justice.
You have great ideas—but need a partner to bring them to life with clarity and purpose.
If any of this sounds familiar, I’d love to help.
Through thoughtful strategy and design, we can shape a brand that moves your work forward.
“The entire process from first conversation to final touches helped me to reflect on and refine my vision. Lauren took that vision and turned it into a visual identity that tells our story and invites others into it.”
–Amy Leo, Local Maternity Thread
I don’t just design brands.
I map them.
Branding is about creating a topography of meaning. I help mission-driven organizations uncover the patterns in their story and translate them into a lasting visual identity.
Your work deserves a brand that’s not just beautiful but rooted in strategy and substance—guiding the right people to you. With years of experience in art, design thinking, and strategy, I shape brands like yours: the devoted, generative, and resilient.
Ways We Can Work Together
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Brand Strategy Foundation
Every bold idea deserves a map. This collaborative offer uncovers the deeper patterns of your brand’s story.
Along with pre-session research this, workshop is held in person or online, they offer mission-driven organizations and founders either a high-level mapping or a structured deep dive—bringing clarity and direction for the path ahead. Wherever you are in your journey, these sessions provide the insight you need to move forward with confidence.
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Brand Identity Design
A visual language that serves as both compass and landmark—guiding your audience while reflecting the depth of your mission. Thoughtful, strategic, and built to last.
Choose a two-week Brand Intensive or a Full-Scope custom identity. Design services include logos, colors, and fonts, with options for foundational elements like icons, patterns, and any collateral you may need.
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Brand Partnership
Brands are living maps, continuously unfolding.
Retainer partnerships provide ongoing brand stewardship—ensuring alignment, refinement, and resonance over time so you can stay on course while evolving with intention. With consistent support, your brand remains both rooted and responsive as your work grows.